-Manage the development and optimization of online business channels, including the company website, client portals, and mobile applications, to support overall marketing strategy and enhance client engagement.
-Develop and launch targeted advertising and marketing campaigns to craft and execute a unified strategy that promotes immigration services across various digital platforms, including social media, public relations, and other marketing channels, with a particular emphasis on engaging Asian clientele.
-Evaluate the performance of online initiatives and making strategic recommendations to ensure the ongoing success of digital marketing efforts, aligning them with the companys business objectives and growth goals
-Establish and manage networks, including exploring new partnerships and channels to expand the companys reach, particularly in markets with a strong demand for immigration services
-Lead market research efforts, collect data, and analyze trends to guide informed decisions of the companys service offerings and delivery, ensuring that services align with the evolving needs of diverse clientele, including the Asian community, while also aligning with the Province of Saskatchewans immigration targets and objectives
-Assist in the development of new services and refine existing offerings based on market insights and client feedback.
-Direct and evaluate the effectiveness of the overall marketing strategies, ensuring alignment with organizational objectives and driving long-term growth