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The ability to communicate on social platforms in a consistent, on-brand voice, and implement strategies and tactics that improve and grow our social media presence. Managing all social media platforms for the business. Creating and evaluating social media strategies.
Experience using social media analytics tools and the ability to maneuver social strategies based on findings.
Monitoring, responding to, and communicating with the online community.
Developing new methods to engage consumers on social platforms.
Create marketing and sales collateral that demonstrates the benefits, features, and value of our products/services to our target audience. Conduct message testing, competitive research, and position our products/services in a way that effectively caters to our buyer personas.
Managing all marketing for our various product and service offerings.
Working closely with the sales manager to launch new products.
Creating content that helps articulate the value of our products/services.
Working closely with sales and services teams to gather information about and understand the market needs for the product.
Managing the product pages of our website.
Providing detailed information, training, and product marketing collateral to sales reps and other departments regarding your products/services.
Consistency and communication across roles, as well as to keep the mission and evolving goals of the company in the top of marketing's mind.
Planning sessions
Working with the sales and production departments to achieve sales and marketing alignment.
Monitoring, measuring, and analyzing the effectiveness of marketing initiatives.
Constantly working to optimizing efficiencies to make the marketing team work better for the company as a whole.
Working with our internal Management Information Software
Managing a small number of accounts
Essential Skills
- Oral communication
- Working with others
- Problem solving
- Decision making
- Critical thinking
- Job task planning and organizing
- Computer use
- Continuous learning
Transportation/Travel Information
- Own vehicle
Additional Skills
- Use computer applications
- Perform administrative tasks
Specific Skills
- Conduct comparative research on marketing strategies for industrial and commercial products
- Conduct analytical marketing studies
- Develop portfolio of marketing materials
- Conduct online marketing, E-commerce and website promotions
- Develop marketing strategies
Work Setting
- Business or industry
Area Of Specialization
- Marketing
Work Conditions and Physical Capabilities
- Fast-paced environment
- Work under pressure
- Tight deadlines
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