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THE DIRECTOR leads the interactive marketing department in developing and producing all interactive marketing communications for clients, as well as for the agency.
The Director supervises all interactive department personnel to ensure agency interactive services meet or exceed the high standards of the agency.
The position of Director requires extensive interactive media experience, including strategy development, web management, web marketing and promotion, and client service experience. A solid background in technology and programming in HTML5 CSS3 AJAX PHP is essential.
Reports to the president.
Responsibilities:
Supervises all agency interactive services and personnel.
Evaluates the agency's interactive services; recommends areas where improvement is needed; and develops plans for achieving that improvement.
Identifies future niche strategies, and evaluates and recommends internal resource needs, and creative and technology partners.
Advises interactive service teams in developing all client interactive marketing plans.
Advises the agency and its clients about interactive marketing opportunities.
Stays abreast of new developments in technology and interactive marketing to ensure the agency remains at the forefront of interactive communications.
Represents the agency at professional functions.
Computer and Technology Knowledge
- Linux
- Web site creation and management software
- Web service design
Applications
- Adobe Illustrator
- Adobe Photoshop
Specific Skills
- Consult with clients to develop and document web site requirements
- Develop web site architecture and determine hardware and software requirements
- Research and evaluate a variety of interactive media software products
- Lead and co-ordinate multidisciplinary teams to develop web site graphics, content, capacity and interactivity
Work Setting
- Consulting firm
Programming Languages
- XML
- PHP
- Object-Oriented programming languages
- HTML
- DHTML
- CSS
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