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KEY ACCOUNTABILITIES AND PRIMARY FUNCTIONS:
1. Develop and implement campaigns and social marketing initiatives designed to influence public opinion on a range of social, political and economic issues.
2. Initiate creative concepts and oversee the development of a range of communications products tailored to targeted audiences, including interactive web-based materials, television, radio, billboard, digital and print ads and social media.
3. Research, write, edit and prepare for publication a variety of communication products, such as newsletters, news releases, briefs, pamphlets, and resource kits.
4. Assist in the ongoing development of the organization's web-based communications, which includes writing for the web, maintaining and updating the website, and developing and implementing innovative on-line resources, such as e-petitions, videos, and social media campaigns.
5. Participate in the planning and implementation of conferences and educational sessions, including facilitation, development of materials and other support services.
6. Manage media relations.
EDUCATION, KNOWLEDGE AND EXPERIENCE:
1. University graduation in journalism, social sciences, arts or humanities with three years experience in the communications field, or an equivalent combination of education and experience is required.
2. Knowledge and understanding of the labour movement, the public sector, and key public policy issues is essential.
3. Editing Newsletters and other publications.
4. Developing content and writing articles and advertisements including overseeing the design and layout.
5. Knowledge and understanding of the trade union movement and issues facing the union movement.
6. Strategic planning processes and implementation of strategic plans in an identified service area or program of labour relations.
7. Experience in designing communication products utilizing technical programs.