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Reporting to the Director of Communications, the primary function of this position is to build awareness and project a positive image of the college through the creation and implementation of communication plans and provision of consistent messaging throughout all college materials. The work involves a variety of duties including: maintenance and promotion of the colleges reputation (public perception and regional awareness of the college in relation to public organizations, internal college personnel and the general public), copywriting and editing for all ads and other written materials, maintenance of the college website, distribution of news releases and ongoing contact with key stakeholders (media, students, internal college personnel, business, industry and the general public).
Duties and Responsibilities
Develop internal and external ongoing communication strategies for College initiatives and coordinate execution of same.
Maintain the Colleges visual identity through: evaluation of marketing materials and campaigns prepared at the campus level; adherence to college branding guidelines in all advertising and marketing materials produced.
Write and edit copy for college-wide reporting, advertising and communication purposes.
Manage and evolve social media platforms.
Manage video productions and distribution.
Knowledge, Skills, Abilities, and Education
Candidates must be able to demonstrate:
A solid understanding of marketing, public relations and journalism.
Knowledge of Canadian Press Style.
Competency with media and community relations.
Creative, writing, photography and design skills.
Familiarity with PowerPoint, Word, Excel and the Internet, Adobe Creative suite (In-Design, Illustrator, Photoshop).
Education
A relevant four-year university degree, preferably with emphasis in communications, marketing or journalism.