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- Prepare advertising, brochures, and promotional material to increase sale of product and services
- Work with customers, other companies, and advertising agencies to develop marketing policy
- Work in conjunction with sales department, graphic artist, media, finance, and research
- Contact advertising sources and negotiate contracts
- Follow up to ensure customer satisfaction
- Conduct surveys to identify the interests and concerns of target demographics
- Budge accordingly for marketing expenses
- Be familiar with different materials and products as well as wholesale and retail
- Develop and organize promotion for the company brand
- Prepare reports and maintain contact with the media