Job Order Detail

Description

Coconut Calendar is looking for an experienced Enterprise Marketing Lead Strategist, located in either Saskatoon or Toronto, who will grow our online presence and enterprise client list. You will help build and implement a marketing strategy that educates and excites, as well as positions Coconut Calendar as the industry leader.

As a Marketing Lead Strategist, you will play a critical role in our companys success as you help shape the direction of the company, while working closely with our marketing and sales teams. The ideal candidate will have inbound marketing experience, with proven success building campaigns that generate quality leads.

Primary Responsibilities

- Develop, implement and deploy marketing strategies
- Identify audiences, value proposition, key messages, and communication channels
- Plan and execute successful marketing campaigns to engage customers along the buyers journey and lifecycle stages
- Assist with content creation, including, white papers, blogs, video script, case studies, reports
- Work with sales to nurture lead in the Sales Funnel
- Share and promote relevant content on social media and Hubspot website
- Identify new lead opportunities in order to increase inbound leads
- Organize and distribute marketing assets
- Analyze website analytics and make recommendations on site improvements
- Assist and lead industry webinars

Ideal Candidate

- Bachelors Degree in marketing
- Experience Enterprise B2B marketing
- Proven results generating inbound leads
- Knowledge of online media and advertising
- Great communication skills
- Understanding of content marketing
- Innovative, creative, and engaging
- Experience working with Hubspot considered an asset