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Responsible for all content marketing initiatives to drive traffic, engagement and leads
Develop engaging content for articles, blogs, white papers, ebooks and social media to entice and engage audience, that will deliver sales and customer retention
Research ideas and facts related to marketing topics or contents
Rewrite, paraphrase or write content from scratch depending on specific instructions provided in the work order
Proofread content for errors or additions and ensure that content is written per directives
Collaborates with Sales team to deliver an effective content marketing strategy and editorial plan to meet the business objectives at minimum cost
Develop and manage Editorial Calendar and organization workflow
Ensure web page content is edited properly to increase on-screen readability
Ensure that content contains enough keywords for search engine optimization
Keep up-to-date on SEO best practices
Manage user-generated content on social media sites
Manage the companys social media presence
Aid with storyboards and video scripting using a variety of media creation and graphics editing tools and softwares
Copy, edit and review content for style guidelines, brand consistency, and voice
Qualifications:
Bachelor Degree in English, Communications, Marketing or Journalism
Minimum 1 year professional experience writing and editing copy for an organization
Demonstrated knowledge of Marketing strategies
Experience with WordPress, Google analytics, SlideShare, and social media channels
Fluent in English, both oral and written
Demonstrated ability to analyze and present content
Demonstrated ability to work on strict deadlines and campaign schedules
Excellent decision making skills
Exceptional attention to detail
Strong sense of strategic creativity
Excellent time management skills
Experience with marketing software considered an asset
Graphic Design experience considered an asset
SEO-SEM knowledge considered an asset