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The Communication Officers work is performed in consultation with Senior Sector leaders, Labour Relations Officers, other Communication Officers and the Education Officer.
KEY ACCOUNTABILITIES AND PRIMARY FUNCTIONS:
1. Research, write, edit and prepare for publication a variety of communication products, such as newsletters, news releases, briefs, pamphlets, and resource kits.
2. Manage media relations.
3. Develop and implement campaigns and social marketing initiatives designed to influence public opinion on a range of social, political and economic issues. This will involve analysis, long-range strategic planning, research, and knowledge of communications concepts such as conceptual framing of issues.
4. Initiate creative concepts and oversee the development of a range of communications products tailored to targeted audiences, including interactive web-based materials, television, radio, billboard, digital and print ads and social media.
5. Assist in the ongoing development of the organization's web-based communications, which includes writing for the web, maintaining and updating the website, and developing and implementing innovative on-line resources, such as e-petitions, videos, and social media campaigns.
6. Participate in the planning and implementation of conferences and educational sessions, including facilitation, development of materials and other support services.
EDUCATION, KNOWLEDGE AND EXPERIENCE:
University graduation in journalism, social sciences, arts or humanities with
three years experience in the communications field, or an equivalent
combination of education and experience is required.
Knowledge and understanding of the labour movement, the public sector, and key public policy issues is essential.