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Reporting to the Marketing Manager, the Marketing Analysts support the execution of SaskGamings annual marketing plan and programs including advertising, promotions, sponsorships, tourism and customer loyalty. This position is a key component of the Always Entertaining environments of Casinos Regina and Moose Jaw.
Focusing on promotions, the incumbent assists with the management of product and or promotional development and execution. You will assess the effectiveness of marketing tactics and programs through research, post analysis of marketing promotions, sponsorships and events and analysis of Casino Market Place (CMP) data for monthly and weekly reports and develop promotional recommendations for approval.
Focusing on advertising, the incumbent assists with the development and execution of the annual advertising plan and campaigns supporting all internal departments at Casinos Regina and Moose Jaw. You are relied upon to support advertising activities by reviewing draft layouts and maintaining brand standards.
It is vital for the Marketing Analyst to establish and maintain relationships and good communication with casino guests and the various departments to coordinate the execution of the annual marketing plan and programs which include marketing, promotions, sponsorships and advertising. Additionally, you will monitor progress with planned milestones, taking corrective action in resolving issues and determining and implementing adjustments as required.