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Description

As Vendastas Demand Generation Manager, your goal is to increase visibility, drive high-intent demand, improve conversion rates, and grow the sales pipeline.
This role is open to remote candidates.

Responsibilities
Work with marketing team members to develop and implement plans for demand generation programs across all our markets.
Work closely with Revenue Ops and Sales to optimize the lead flow process
Help define the strategy for maximizing qualified sales-ready leads through account-based marketing and inbound programs
Develop lead flow strategies that identify the right customer profiles, create lead scoring models, and define qualification criteria and content triggers for engagement of both customers and prospects
Own our Marketing Automation system (internal tool).
Work with the Sales Development Representative teams to launch drip campaigns to generate qualified opportunities
Participate in annual campaign strategy and planning, and own parts of the operations and execution including setting up of landing pages, emails and appropriate lists
Track and analyze marketing campaigns to optimize performance and contribute to monthly reporting to the executive team
Work with the content team to create powerful email marketing language and templates
Develop and nurture programs for various constituents that help engage and grow the prospect and customer contact database
Contribute to ongoing SEO strategy and optimization for vendasta.com
Apply sound project management skills to oversee marketing projects and deliver actionable results on time

Qualifications
3+ years of hands-on experience in all aspects of Demand Generation.
1+ years of experience working in B2B SaaS
Well versed with marketing automation tools; web analytics software (Google Analytics and Google Tag Manager), CMS (WordPress) and optimization software (Unbounce).
Ability to synthesize data & identify trends or extract key findings and turn them into actionable insights.