Job Order Detail

Description

As Vendastas Director, Demand, you will lead a growing team to drive demand and grow our pipeline. As a data-driven marketing expert, you will work with VP, Demand to define Vendasta's global demand generation strategy to attract our ICPs through multi-channel programs.
This role is open to remote candidates.

Responsibilities
Own Demand Generation programs from strategy, processes to final execution and reporting
Partner closely with the Content and Product Marketing teams to ensure the correct marketing channels mix and proper multi-touch across buyer journey
Build and lead a strong team of marketing professionals dedicated to achieving Vendastas overall goals for growth
Develop sales and marketing initiatives to empower sales teams
Communicate campaign details to internal stakeholders and achieve alignment with our sales teams
Provide ongoing reporting and insight related to Demand Gen programs and campaigns; evaluate program effectiveness/ROI, and optimize

Qualifications
8+ years in demand generation and campaign management
3+ years experience in a people management role
Hands-on knowledge of demand generation principles, practices, and tactics
Deep understanding of modern marketing techniques, including persona-based marketing, digital engagement and etc
Excellent written and verbal communication skills and effectively able to communicate with other business leaders