Job Order Detail

Description

The Manager, Marketing is accountable to the General Manager for developing local level marketing
strategies and supporting the National Marketing function through the implementation of campaigns and
shared programs for a small to medium sized retail property designed to enhance the public image of the
shopping centre, increase both foot traffic and sales within the retail property.
DUTIES AND RESPONSIBILITIES
1.Marketing Plan Develops a local Marketing Plan, including retailer, community and special events, for the shopping centre
2.Budgeting and Reforecasting Develops, recommends, monitors and regularly reports on the Marketing Budget for the centre, as part of the overall budgeting process
3. Keeps abreast of regional and local economics and market trends. Regularly monitor the competition and other commercial retail developments
4.Social Media/Digital Media Coordinates the daily activity on social channels, posting local content and responding to inquiries
5.Special Events & Exhibits Coordinates exhibits. Executes national shared programs
6.Post-Event Analysis Coordinates efforts with Specialty Leasing to identify and capitalize on sponsorship revenue opportunities
7.Retailer & Community Relations Work with local retailers to help build traffic
Skills, Knowledge, Experience and Education
-Bachelors degree in related field (e.g. marketing, public relations) or equivalent
-2 years of relevant retail marketing experience
-Good Skills with Relevant Computer Software (e.g. Microsoft Office, etc.).
Core Competencies
-Excellent presentation skills
-Strong influencing and negotiation skills
-Strong communication skills
-Good organizational skills.
Additional Requirements
-Shopping centre marketing experience is an asset
-Project Management experience is an asset
-Professional Marketing Designation is an asset
-Experience with Yardi is an asset.