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Our goal is to make local businesses successful. Long-Form Content Specialists work to help local businesses establish and/or maintain their online presence with the use of various forms of content. The ideal candidate for this role would be someone who understands the importance of quality content to drive results for small businesses, has a keen eye for detail, and can keep up with the changing landscape in content marketing. They must be comfortable switching gears quickly, working with tight deadlines, and learning new content strategies efficiently.
Responsibilities
Help businesses establish themselves as local experts with well-researched, topical, and original written content
Conduct in-depth research to develop valuable content assets
Create short and long-form written materials such as blogs, native ads, LMS courses, and email marketing campaigns in a variety of verticals, with SEO best practices in mind
Able to create and speak to reports outlining fulfilled services and proof of performance
Construct custom-written content based on specific objectives and audiences
Maintain an ever-changing understanding of current content marketing trends and strategies
Skills and Qualifications
Strong writing and editing skills are a must
Digital marketing experience is an asset
Strong knowledge of SEO best practices and emerging trends
Proficient knowledge of social media (Twitter, Facebook, etc.)
Excellent written and verbal communication skills
Exceptional organizational skills and keen attention to detail
Ability to work independently as well as collaborate within a team
Experience with LMS courses or instructional design is an asset
Responsible for the following KPIs:
# Blog posts and words completed
# Blogs QA
# Blogs revised
# Blogs delivered
# Webcopy words completed
# Webcopy QA
Content calls completed