Job Order Detail

Description

The VP of Product Marketing will lead the development of all product marketing strategies, priorities, campaigns, and execution, while simultaneously working closely with Executive & Leadership teams in order to enable successful completion of company objectives. Works at the intersection of product, sales, and marketing.

Responsibilities:
Collaborate on company OKRs to enable goals & objectives through product-market vision, product positioning, and go-to-market strategies
Analyze current product & positioning strengths, weaknesses, opportunities, and threats to create strategies for improvement & re-positioning
Lead overall product marketing strategy for Vendasta
Work with and mentor a strong team of Product Marketing Managers
Define and implement key results and performance indicators for reporting on the effectiveness of product marketing efforts and leverage analytics to enable data-driven decisions
Lead in the development and delivery of effective go-to-market strategies
Be an expert within advanced domains of product marketing and represent Vendasta within internal forums and at external events

Qualifications:
10+ years experience in product marketing in a technology/software environment
5+ years experience managing a functional unit in a SaaS setting
Proven positive impact on product marketing metrics and performance indicatorssuch as customer retention, acquisition, growth, engagementthrough leadership and expertise
Ability to implement proven successful company-wide product marketing strategies that maximize revenue opportunities to 100M and beyond
Demonstrated experience in successfully managing complex, cross-functional projects and teams
Strong project management and budgeting experience
Demonstrated blend of business and technical savvy; a big-picture vision, and the drive to make that vision a reality using the resources available