Job Order Detail

Description

Vendasta is seeking a Go-To-Market Strategy Lead. We are looking for a modern PMM with expertise in building go-to-market insight to inform strategy. Data-driven and growth-minded in nature. You understand the art and science of product marketing, and specialize in clearly articulating a products value and taking it to market in a way that resonates with the customer and the market.

In this role, you will lead initiatives and build insights related to go-to-market strategy and execution. You will be responsible for uncovering go to market (GTM) and customer insights related to go-to-market; working closely with customers and customer-facing teams to build insight-driven lifecycle content that resonates; informing our go-to-market strategies and driving execution via differentiated product messaging and launches.

Responsibilities:
Customer research.
Market intelligence.
Market opportunities.
Client segmentation analysis.
GTM collateral.
Use cases, positioning and messaging.
Project management.
Product launches.
Reporting on success.

Qualifications:
Experienced with 5-10 years in product marketing or demand generation, preferably in a technology environment
Certifications from Product Marketing institutions (preferred: Product Marketing Alliance)
Project management skills, the tenacity to see a project through to completion
A self-starter, with a successful record of implementation and aligning tactical plans with strategies
High motivation and thrive in a fast-paced and collaborative team environment
Agile in your approaches and you do what it takes to move fast in an ever-changing market and hit the numbers while staying within budget
Proven in your results achieved and are hungry to continue your successful journey
Open-minded about non-traditional approaches to marketing.
Expressive and fearless
Egoless, you focus on and do a great job of any given task without complaint
Innovative