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We are looking for a Digital Advertising Strategist to join Vendastas growing Digital Advertising team. They will be responsible for monitoring the Digital Advertising team's campaign order pipeline and coordinating the campaign creation process from start to finish. The role involves cross-functional work with graphic designers, web designers, client-facing communication, and a high level of team communication.
Responsibilities:
Monitor campaign orders from Vendasta's marketplace.
Own the fulfillment pipeline and ensure that orders are processed smoothly, quickly, and with good execution.
Delegate tasks to various teams and team members to achieve campaign launch.
Troubleshoot problems with advertising technology.
Ensure data integrity in the campaign tracking pipeline.
Communicate with Partners and Advertisers.
KPIs:
Campaign throughput - how many campaigns launched per week.
Pipeline data integrity.
Campaign renewals
Qualifications:
2+ years of experience in managing advertising campaigns.
Independent decision maker. Can take calculated risks and deal with ambiguity.
Takes initiative to improve and try new things.
Ability to work independently with minimal supervision within a strong team environment
Comfortable with rapid change and few regulations.
Positive attitude.
An understanding of marketing funnel and choosing the right tactic based on the client's goal
An eye for typography, composition and color with pixel-level attention to detail
Good understanding of Google Analytics, Google Adwords, Facebook Ads.
Assets:
Proficiency with a variety of digital advertising platforms:
- Call tracking
- Display Advertising
- Social Advertising
- Search Engine Marketing