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1: Plan, direct and evaluate the operations of establishments engaged in wholesale and retail sales or of departments in such establishments.
2: Manage staff and assign duties.
3: Study market research and trends to determine consumer demand, potential sales volumes and effect of competitors' operations on sales.
4: Determine merchandise and services to be sold, and implement price and credit policies.
5: Source and negotiate with vendors when necessary to procure merchandise for resale.
6: Develop and implement marketing strategies.
7: Plan budgets, authorize expenditures, and monitor revenues.
8: Evaluate and improve customer service and respond to customer requests and issues.
9: Address staffing requirements, including the hiring, development and retention of staff.