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Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events
Collaborate with other internal teams (e.g. product and sales) to develop and monitor strategic marketing initiatives
Analyze and report on the performance and efficiency of campaigns
Conduct market research and analyze trends to identify new marketing opportunities
Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met
Write, proofread, and edit creative and technical content across different mediums
Work with external agencies and vendors to execute marketing programs
Essential Skills
- Reading text
- Document use
- Numeracy
- Writing
- Oral communication
- Working with others
- Decision making
- Critical thinking
- Job task planning and organizing
- Computer use
- Significant use of memory
Additional Skills
- Use computer applications
- Supervise professional and support staff and students
- Perform administrative tasks
Specific Skills
- Develop social and economic profiles of urban and rural areas to encourage industrial and commercial investment
- Develop business plans
- Conduct comparative research on marketing strategies for industrial and commercial products
- Conduct social or economic surveys on local, regional, or international areas to assess development of potential and future trends
- Evaluate customer service and store environments
- Design, conduct and analyze quantitative and qualitative research projects
- Knowledge of federal and provincial regulations/policies
- Develop marketing strategies
Area Of Specialization
- Market research
- Marketing
Ability to Supervise
- 5-10 people
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