Job Order Detail

Description

Longform Content Specialists work to help local businesses establish and/or maintain their online presence with the use of various forms of content. The ideal candidate for this role would be someone who understands the importance of quality content to drive results for small businesses, has a keen eye for detail, and can keep up with the changing landscape in content marketing.

Responsibilities:
Help businesses establish themselves as local experts with well-researched, topical, and original written content
Conduct in-depth research to develop valuable content assets
Create short and long-form written materials such as blogs, native ads, LMS courses, and email marketing campaigns in a variety of verticals
Able to create and speak to reports outlining fulfilled services and proof of performance
Deliver content in a timely manner while following white-label communication expectations
Construct custom-written content based on specific objectives and audiences
Provide exceptional customer service for our partners and their clients
Maintain an ever-changing understanding of current content marketing trends and strategies

Qualifications:
1+ years of experience in writing based role
Strong writing and editing skills are a must
Digital marketing experience is an asset
Strong knowledge of SEO best practices and emerging trends
Proficient knowledge of social media (Twitter, Facebook, etc.)
Excellent written and verbal communication skills
Exceptional organizational skills and keen attention to detail
Ability to work independently as well as collaborate within a team
Bachelors degree and/or equivalent experience
Experience with graphic design and Photoshop is an asset
Experience with LMS courses or instructional design is an asset

Responsible for the following KPIs:
# Blog posts and words completed
# Blogs QA
# Blogs revised
# Blogs delivered
# Webcopy words completed
# Webcopy QA
Content calls completed