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Tasks
- Co-ordinate all aspects of production for print, audio-visual or electronic materials
- Co-ordinate sub-contracting
- Consult with clients to establish the overall look, graphic elements and content of communications materials
- Determine the medium best suited to produce the desired visual effect and the most appropriate vehicle for communication
- Develop the graphic elements that meet the clients' objectives
- Establish guidelines for illustrators or photographers
- Prepare sketches, layouts and graphic elements
- Use existing photo and illustration banks and typography guides
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