Job Order Detail

Description

- Manage all marketing strategies and campaigns by working with vendors, insurance agents, customer service representatives, and marketing team members
- Support insurance sales and brand awareness goals through events and other marketing initiatives that foster new and engage existing members of target audience groups
- Test, report on, and optimize content marketing campaigns, digital sponsorships, paid media buys, speaking engagements, events, and more to ensure a positive cost-per-lead ratio that drives Marketing Qualified Leads (MQLs)
- Proactively monitor emerging trends within the insurance and marketing industry, flagging relevant reports to managers, as needed
- Track marketing campaigns, events, e-marketing and subscriber lists, and other necessary information in CRM systems
- Work in tandem with creatives on the graphic design team to ensure completion of marketing campaign and promotional materials and other collateral