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This group performs some or all of the following duties:
Retail salespersons
Greet customers and discuss type, quality and quantity of merchandise or services sought for purchase, rental or lease
Advise customers on use and care of merchandise, and provide advice concerning specialized products or services
Estimate or quote prices, credit terms, trade-in allowances, warranties and delivery dates
Prepare merchandise for purchase, rental or lease
Prepare sales, rental or leasing contracts and accept cash, cheque, credit card or automatic debit payment
Assist in display of merchandise
Maintain sales records for inventory control
Operate computerized inventory record keeping and re-ordering systems
May conduct sales transactions through Internet-based electronic commerce.
Visual merchandisers
Design and implement window and interior displays
Assemble visual retail displays to promote products, promotional events and seasonal change overs
Ensure visual displays comply with brand guidelines and standards, including organization's culture, image and target market
Set up lighting systems to create a visual atmosphere
Employment requirements
Completion of secondary school may be required.
A university degree or college diploma may be required by some employers.
Specific subject matter courses or training may be required.
Demonstrated sales ability and product knowledge are usually required for retail salespersons who sell complex or valuable merchandise, such as automobiles, antiques or computers.
Previous visual merchandising experience may be required.
Additional information
Progression to retail supervisory positions is possible with additional training or experience.
Retail salespersons may specialize and act as consultants in home entertainment systems, computers and other products and services.
Technical or sales training programs may be provided by employers.
Essential Skills
- Oral communication
- Critical thinking
- Computer use
Transportation/Travel Information
- Public transportation is available
Type Of Experience
- Salesperson/clerk
Work Setting
- Electronics specialty shop
Product Experience/Knowledge
- Telephones
- Computer and associated equipment
- Home electronics
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