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The role of Director of Public Relations & Community Engagement will be to understand our business objectives and leverage their specialized knowledge of the media, and other non-market communication channels, to help achieve corporate goals. Specific responsibilities include, but are not limited to, the following:
Media Relations
- Building strong relationships with local, regional, and national media outlets
- Building strong relationships with industry publications and their authors/editors
- Working closely with the Advertising, Brand and, especially, the Corporate Voice teams to curate content for distribution
- Implementing and managing Digital Engagement tools to maximize the organizations share of voice and sentiment across all mediums
Government Relations
- Staying informed of current and future government policy that may affect the organization and its customers and working with internal stakeholders to respond
- Developing and managing an organizational strategy that strengthens relationships with government officials
- Developing materials for internal and external use; including but not limited to, position statements, talking points, white papers, etc.
- Collaborating with credible industry advocates to support areas of common interest
- When applicable, participating in lobbying efforts for key government policy considerations
Sponsorship & Community Engagement
- Crafting and managing a comprehensive sponsorship strategy to maximize the organizations impact in the communities in which we operate
- Strategically using sponsorship dollars in order to achieve corporate objectives through community engagement initiatives
- Playing a lead role in high-impact sponsorships to ensure maximum activation
- Quantifying the value of community opportunities to optimize our investment to impact ratio