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Develop strategic plans for launching new product lines.
Oversee and manage the budget and expenditures.
Collaborate with the marketing department to effectively communicate marketing messages to the field.
Create and implement sales-related organizational policies and procedures.
Lead the sales team in building client relationships and negotiating sales contracts.
Organize and manage regional and divisional sales operations.
Plan, direct and evaluate the sales activities across commercial, industrial, wholesale, retail and other sectors.
Recruit, train, and manage staff, ensuring optimal team performance.
Coordinate staff training programs.
Gather client feedback to enhance product offerings and address any sales-related concerns.
Control the sales budget, keeping expenses within limits while maximizing ROI on corporate sales initiatives.
Manage and guide the corporate sales team, setting clear targets and ensuring alignment with company objectives.
Design and implement sales strategies to promote the company's food products to corporate clients, retailers and distributors.