Job Order Detail

Description

Primary point of contact between Sask Polytechnic Marketing/Communications, IT and Enrolment Services departments and the Centre for Continuing Education.
Collaborate in the development of marketing plans for the Centre for Continuing Education, Surge micro credentials, and course specific marketing campaigns to drive revenue generation.
Create marketing plans and proposals for educational activities to meet the business-related learning needs of both individuals and groups within a variety of fields and industries.
Identify programs and services that meet the needs of businesses/industry and the community.
Determine education and training gaps relevant to economic and public sector employers, with a focus on the development of skills and training of individuals to help business/corporate clients meet their goals.
Work with the leadership to research new initiatives and offerings within the Centre for Continuing Education.
Ensure the design and development of marketing publications and services responsive to training and development needs of individuals and business/corporate/professional clients.
Determine gross activity budgets for an assigned work area.
Manage financial resources to meet programmatic needs and report revenues and expenditures against agreed upon targets.
Attend leadership meetings and Advisory meetings for your assigned work area.
Develop and implement appropriate marketing strategies to promote the programs and Continuing Education services as they relate to the training and development needs of individuals and business/corporate clients.
Monitor ongoing marketing strategy effectiveness.
Manage the daily operations of Continuing Educations marketing and communication activities as well as the customer service and Extension Support teams.
Act as the lead for activity in your assigned portfolio including the collaboration with other staff in Continuing Education, Marketing, Communications, IT, and Enrolment Services.