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Develop and implement the Citys marketing plan for attracting residential and non-residential growth as well as increasing tourism visits and strengthening the Citys public image.
Manage the sale and purchase of land on behalf of the City, including evaluating fair market values and marketing City-owned property.
Develop operating and capital budgets for the communications, marketing and economic development activities of the City.
Manage the Citys communications activities, ensuring social media accounts and website content is kept current as well as serving as a primary contact for inquiries to the City.
Oversee the development of the Citys Annual Report, Community Profile, and all other marketing materials to align with the Citys goals and public image.
Support, implement, and track the effectiveness of marketing strategies and resources to ensure successful outcomes.
Conduct research on economic development and marketing opportunities for Humboldt and the surrounding region, and compile relevant economic data as needed.
Monitor regional, provincial and federal economic development programs and activities to identify opportunities that can benefit the City.
Attend City Council meetings and provide regular reports and updates to Council.
Collaborate with regional communities and participate in intermunicipal initiatives and matters to strengthen the region.
Qualifications
Bachelors degree in economics, Business, Public Administration, Finance, Marketing, or equivalent.
Proficiency in Microsoft Office, Adobe, and website design
Effective verbal and written communication skills for various stakeholders, government officials, business leaders and the public.
Ability to develop & implement long-term strategies for business development, economic growth and community enhancement.
Proficiency in negotiating terms of land acquisition, business incentives, and other development- related agreements.