Job Order Detail

Description

Capital Automotive Group is looking for a Digital Marketing Analyst to drive our dealerships online presence to the next level. In this high-impact role, youll lead cutting-edge campaigns, leverage next-gen tools like GA4 and DSPs, and help craft a seamless digital experience that connects customers to their perfect vehicle.

What Youll Do:
    Manage digital marketing campaigns across social media, email, SEO/SEM, display ads, and the website.
    Use Google Analytics GA4 to dive deep into user behavior, site performance, and campaign effectivenessand optimize every click.
    Develop strategies for Vehicle Listing Ads (VLAs), lead gen ads, and targeted campaigns using Demand Side Platforms (DSPs).
    Collaborate closely with our internal marketing team to ensure brand consistency and optimize campaigns using marketing automation and scripting tools.
    Write compelling ad copy and support the creation of high-performing visual content.
    Track and report on KPIs, conversions, and engagement metrics, and continuously improve based on data insights.
    Manage and grow our social media presence, including customer engagement, reviews, and testimonials.
    Develop and implement public relations strategies, media outreach, and promotional event planning.
    Stay on the leading edge of digital trends, platforms, and tools to ensure we remain a top-tier automotive destination.

What You Bring:
    Bachelors degree in Marketing, Communications, or related field.
    1+ years of digital marketing experience within the automotive industry preferred
    Solid experience with Google Analytics GA4, SEO/SEM, social media advertising, and email marketing platforms.
    Strong copywriting and creative content development skills.
    Experience writing scripts and using automation tools to streamlin