Job Order Detail

Description

Marketing Strategy & Execution
Execute approved marketing plans and support the internal promotional needs.

Develop and implement digital marketing strategies to support communications plans across multiple projects.

Brainstorm and develop ideas for creative marketing campaigns that align with departmental and city-wide objectives.

Provide creative direction for the design and production of targeted advertising, promotional, and communication materials.

Digital Communications & Social Media
Support development and implementation of a coordinated approach for using emerging technologies and platforms (e.g., Facebook, Twitter, Instagram, blogs).

Coordinate digital content across City communication channels for optimal reach and engagement.

Develop digital content calendars for internal clients and departments.

Update the Citys social media accounts with accurate, timely content.

Engage the community by responding to comments, fostering discussion, and growing online audiences.

Generate and analyze reports on social media activity and marketing performance.

Provide training and coaching to City staff and Council members on social media messaging, digital tools, and best practices.

Internal & Departmental Coordination
Ensure consistent branding and messaging across all marketing materials and platforms used by the City.

Align departments around a shared communications standard and unified visual identity.

Provide internal communications within departments to clarify marketing roles and support staff in achieving communication goals.

Maintain inventory of marketing materials and order promotional resources as required.