Job Order Detail

Description

The Online Brand Coordinator is responsible for managing our patron brand experience through our website and social media channels. The Online Brand Coordinator plans and develops content for SPLs digital presence. The Online Brand Coordinator engages with patrons through social media and SPLs website. This position is part of the Marketing & Communications work unit, and works directly with the Programming & Creative Spaces team, as well as in collaboration with all of SPLs work units.

The Online Brand Coordinator is our social media lead, and is responsible for researching, developing, scheduling, and monitoring content for social media, and for implementing SPLs social media strategy. This position monitors trends and developments in social media and the digital domain. The Online Brand Coordinator understands algorithms used on social media sites, and uses creative thinking and analytics to drive post engagement, and to increase followers on SPLs social media channels.

The Online Brand Coordinator is our website content development lead. This role is familiar with best practices in online marketing and writing for the web, and proposes strategies to optimize and develop new content that is engaging and intended to augment SPLs brand and external reputation. This role liaises with internal clients, our external web developers and other technical experts.

The Online Brand Coordinator tracks and review analytics to assist SPL in optimizing content to meet both user and organizational goals.
The Online Brand Coordinator must have a solid understanding of SPLs brand and exercise sound judgement in engaging with patrons through interactions on social media and other mediums.

The Online Brand Coordinator participates on assigned teams and committees. This position is responsible for understanding their rights and responsibilities in relation to contributing to a safe workplace and complying with the Saskatchewan Employment Act.