Job Order Detail

Description

Key Responsibilities
Track and analyze marketing campaign effectiveness using analytics tools and prepare comprehensive performance reports
Collaborate on public relations activities such as drafting press materials, coordinating promotional events, and creating communication content for internal and external audiences
Provide support for web design projects and create graphic design elements as required
Oversee company social media accounts, respond to customer feedback, maintain brand presence, and engage with online communities
Conduct competitive market research and analysis to identify industry trends, benchmark competitor strategies, and uncover new market opportunities
Create and implement direct mail and digital marketing programs, including content development and target audience segmentation
Assess company products and services to determine promotional strategies and brand positioning opportunities
Facilitate media relations, coordinate interviews, and support public communication efforts for brand promotion
Develop and manage marketing budgets, monitor expenditures, and optimize resource allocation across multiple campaigns and initiatives
Contribute to the creation of marketing materials including company reports, promotional newsletters, brochures, and advertising collateral
Provide recommendations to management regarding advertising initiatives and campaign development
Coordinate and execute trade show participation, conference presentations, and other industry events to enhance brand visibility and lead generation
Assist with product-related marketing tasks and promotional planning activities
Required Qualifications
Experience: 2-3 years of marketing experience, preferably in construction, home improvement, or related industry
Technical Skills: Proficiency in Adobe Creative Suite, Google Analytics, social media management platforms, and