Job Order Detail

Description

Brandt is currently looking for a Marketing Lead Specialist in our Regina location. Reporting to the Director of CRM, the Marketing Lead Specialist is responsible for optimizing Brandts lead generation, qualification management, and reporting processes. This role aims to generate valuable data and sales leads for our diverse sales teams, ultimately driving revenue across all product lines.

Duties & Responsibilities:
-Capture sales leads generated through Brandts marketing and sales tactics, qualify them, and coordinate the proper response from Brandts Sales Team on a timely basis.
-Promptly follow up on inbound inquiries; answer questions directly where possible or forward to the correct subject matter expert within Brandt.
-Maintain internal Sales Team lead distribution lists to ensure equitable and accurate routing.
-Develop and optimize the marketing lead follow-up process to minimize response time and maximize close rates.

Key performance metrics:
-Quantity and quality of inbound leads generated.
-Change in closure rate period-to-period.
-Response rate/time between a lead submission and contact from Brandt.
-Satisfaction level from polled leads regarding their interaction with Brandt.
-Feedback from the Sales Team regarding the lead gen process and lead quality.
-Improvement in CRM data integrity and reduction in manual administrative tasks through automation.


Required Skills:
-Strong understanding of Customer Relationship Management (CRM) platforms. Experience with Salesforce, Microsoft Dynamics, HubSpot is a plus.
-Demonstrated technical aptitude with a desire to learn database structure, system logic, and backend configuration.
-Advanced data analysis skills (Excel, Pivot Tables) valuable for identifying trends and mass-updating records.
-A CRM Administrator Certification is a strong plus, or a documented willingness to obtain certification within the first 12 months of employment.