Job Order Detail

Description

1. Headstone & Memorial Product Marketing
Create marketing campaigns focused on promoting headstones, plaques, monuments, and memorial accessories


Develop educational content to guide families through headstone selection, cemetery regulations, timelines, and installation processes


Produce comparison and decision-making guides (e.g., granite vs. marble, upright vs. flat markers)


2. Digital Marketing & Online Visibility
Manage and optimize website content including product pages, galleries, and design examples


Create SEO-driven content associated with memorials industry
Manage social media accounts, posting completed memorial work (with consent), design ideas, and educational information


Oversee online reviews and maintain a strong, respectful online presence


3. Advertising & Lead Generation
Plan and manage paid advertising campaigns promoting headstone packages, seasonal promotions, and memorial upgrades


Build and maintain landing pages to convert traffic into inquiries


Monitor analytics to improve ad performance and cost efficiency


4. Memorial-Focused Content Creation
Develop brochures, design catalogs, downloadable guides, and educational resources


Create email marketing sequences that support customers through the memorial purchasing journey


Produce compassionate, supportive content for families at each stage


5. Analytics, Reporting & Optimization
Track KPIs for all marketing channels and produce monthly performance reports


Research market trends and improve strategies based on customer behavior and industry insights


Continuously refine messaging, creatives, and campaigns