Role Purpose
Lead SeedMasters global sales execution to deliver revenue and margin targets, improve forecast accuracy, and elevate dealer and customer performance. This role ensures market alignment by working cross-functionally to refine product positioning and value communication. The Director is also accountable for understanding competitive pricing dynamics and ensuring our go-to-market strategy reflects both margin protection and commercial relevance across all regions. As a member of the leadership team, the Director of Sales plays an active role in shaping and executing strategic growth initiatives across the business.
Key Responsibilities
- Sales Leadership & Execution
- Dealer & Channel Development
- Market Intelligence & Positioning
- Strategic Growth Planning
- Team Development & Performance Management
Required Qualifications
- 7+ years of experience in ag equipment or capital goods sales, including 3+ in a multi-region or global leadership role.
- Demonstrated success managing sales teams and dealer networks to achieve measurable results.
- Proven experience managing sales budgets and making data-informed investment decisions.
- Strong understanding of value-based selling and competitive pricing in capital equipment markets.
- CRM fluency (Salesforce or equivalent); skilled in pipeline and performance data analysis.
- Valid passport and ability to travel internationally.
For more information regarding this position, please visit https://ca.indeed.com/job/sales-manager-e149e9009a044fda