Reporting to the VP of Marketing, you will be primarily responsible for coordinating and creating the various marketing materials and activities for Discovery Co-operative Ltd. Your duties will include:
Planning and executing various marketing activities to ensure market share and community awareness, including, but not limited to brand and design, media bookings, internal and external communication, social media / internet and website management and advertising and promotion campaigns.
Responsible for developing and implementing social media strategies to grow online engagement and brand visibility. Monitor and respond to social media channels, ensuring alignment with Discovery Co-ops vision, mission, and values.
Monitoring marketing and competitor trends and researching potential new marketing practices.
Liaising with the FCL marketing team as needed to ensure marketing tools and strategies are in place for Discovery Co-op.
Assisting the Marketing, Community Relations and Sustainability Manager in the development and execution of Community Relations strategies to strengthen the brand while actively seeking to improve the local community in which the company operates.
Assisting the Marketing, Community Relations and Sustainability Manager with the planning and budgeting for community events, community campaigns, donations and sponsorships.
Supporting the sustainability programming of the company by leveraging the unique diversity if our business and our commitment to the communities we serve.
Integrating sustainability strategies and initiatives as identified by the Sustainability Committee and Senior Leadership.