The Distributor Sales Representative is responsible for securing and growing commercial alcohol accounts, with a primary focus on restaurants, bars, hotels, and other on-premise establishments. This role is also responsible for prospecting new customers, building long-term partnerships, and increasing product placement and sales volume within an assigned territory.
DUTIES & RESPONSIBILITIES
-Prospect, secure, and grow hospitality accounts (restaurants, bars, lounges, hotels, and event venues) to expand distribution, increase revenue, and build long-term customer relationships.
-Build and maintain strategic relationships with owners, managers, beverage directors, and purchasing decision-makers to influence buying decisions and secure ongoing business.
-Present and sell spirits, wine, and beer portfolios by clearly communicating pricing, product value, and brand positioning to drive profitable purchasing decisions.
-Negotiate pricing, incentives, and purchasing agreements in compliance with provincial and company regulations to secure sustainable and compliant sales growth.
-Manage the full sales cycle and pipeline from prospecting through close to consistently achieve territory sales objectives.
Required Skills:
-Excellent interpersonal, communication, and negotiation skills.
-Self-motivated with a hunter mentality and strong closing ability.
-Ability to manage multiple accounts and priorities independently.
Required Experience
-Proven experience in B2B sales, preferably within alcohol distribution, beverage sales, or hospitality.
-Strong understanding of the restaurant and hospitality market.
-Comfortable with in-person selling and local travel.