Job Order Detail

Description

Responsibilities:

1. Analyze enrollment inquiries, conversion rates, and customer acquisition costs for various channels (offline promotion, online promotion, referral programs) to determine the optimal marketing mix.
2. Compare registration (popularity), price acceptance, and repurchase rates for different course products to provide recommendations for course pricing and package design.
3. Analyze the enrollment time frames, age groups, and geographic distribution characteristics of new students to assist the marketing team in accurately targeting potential customer segments.
4. Track renewal data to identify key factors influencing renewals (e.g., coach style, grading test pass rates, class scheduling frequency).
5. Calculate the optimal pricing strategy and the break-even point for full classes for summer sessions/camps.
6. Create a weekly "Business Data Dashboard" to present trends in core indicators such as revenue, student numbers, and conversion rates.
7. Conduct ad-hoc analyses for specific business needs (e.g., evaluating promotion effectiveness, impact of competitor price adjustments).
8. Complete other tasks temporarily assigned by managers and supervisors.

Qualifications and Skills:

1. Current undergraduate student majoring in Mathematics, Statistics, Information Science, or a related field; freshmen to juniors preferred.
2. Proficient in Excel, including Pivot tables and basic functions like LOOKUP and SUMMIT.
3. Meticulous and patient, with a strong sense of responsibility for data entry and verification; comfortable with daily data maintenance tasks.
4. Possesses basic charting skills to present data findings simply and intuitively.
5. Good communication skills and willingness to collaborate with the teaching and marketing departments for data coordination.
6. Available to work at least 5 days per week for a minimum of 3 consecutive months.