Job Order Detail

Description

Denson Commercial Food Equipment (Denson CFE) is a proudly Canadian, family-owned leader in commercial kitchen equipment and restaurant supplies. For over 35 years, we have served restaurants, healthcare facilities, schools, and hospitality operations across Saskatchewan and Manitoba.

We are expanding our presence in Regina and surrounding areas and are looking for a motivated Territory Sales Representative who understands the foodservice industry and thrives on building long-term relationships.

This role is ideal for someone who enjoys developing business, connecting with operators and chefs, and helping customers build successful kitchens.

About the Role

This is an outside sales role focused on territory development. It requires persistence, relationship-building, and the ability to grow business over longer B2B sales cycles.

You will work with restaurant owners, chefs, contractors, consultants, and institutional buyers to support new builds, renovations, and equipment upgrades.

This is not simply an account management role. We are looking for someone who is excited to actively grow and develop the Regina territory.

Key Responsibilities

Develop new business opportunities across Regina and surrounding areas
Build and maintain strong relationships within the foodservice industry
Grow and support an existing book of accounts
Quote and close commercial kitchen equipment and supply sales
Assist customers with kitchen layouts and equipment solutions
Prospect and network with operators, chefs, consultants, and contractors
Work with internal teams to fulfill orders
Track sales activity and opportunities using CRM tools
Support receivables follow-up in collaboration with administration
Qualifications

The ideal candidate will bring a strong understanding of the foodservice industry and an ability to build relationships across the sector.