Job Order Detail

Description

Avena Foods is seeking a Senior Associate, Marketing and Sales Analytics for an 18-month contract.

Position Summary
This role is a key member of the Sales and Marketing team, with a focus on SEO and digital marketing, online visibility, content creation, lead generation, and analytics-driven sales insights.

Key Responsibilities
-SEO & Digital Marketing: Lead SEO strategy, monitor search performance, manage Google Ads campaigns, and optimize website/content for visibility.
-Online Presence: Maintain corporate website (WordPress), create/update web pages, blogs, and digital content.
-Social Media/Campaigns: Plan and execute digital campaigns and social media strategies; develop content calendars; monitor analytics.
-Marketing Collateral: Develop sales presentations, newsletters, point-of-sale materials, graphics and videos.
-Sales Analytics & Reporting: Maintain sales data, prepare forecasts, track pipeline, providing actionable insights.
-Events & Lead Management: Support tradeshows, maintain databases, track marketing ROI.
-Market Intelligence: Monitor competitors, industry trends, and market gaps to support strategic recommendations.
-Administrative & Corporate Social Responsibility Support: Coordinate team administrative tasks and lead corporate social responsibility initiatives and community engagement programs.

Qualifications
-Bachelors degree in Marketing, Business, or related field
-3-5 years of experience in digital marketing with strong focus on SEO
-Proficiency in website content management systems (WordPress preferred)
-Expertise in SEO best practices, keyword research, Google Ads and Google Analytics
-Experience with design and media tools (Adobe Creative Suite or Canva) -Strong analytical skills, ability to interpret data and generate actionable insights
-Knowledge of food science or the food industry is an asset
-Strong organizational skills, ability to manage multiple priorities