Establishes thought leadership and credibility through thorough understanding of industry needs and opportunities, establishment of key influencer relationships, and successful execution of demand generation strategies. Influences and aligns to corporate strategy to ensure SaskTel is well positioned to meet customers technology needs. Collaborates with Sales Account teams and proactively engages key industry leaders/accounts to identify, propose, negotiate and contract new business technology solutions. Drives sales growth by identifying and cultivating customer relationships in highly competitive environments to evolve and maintain long term, stable, and profitable business relationships. Collaborates with partners on joint sales opportunities and communicates as required with channel partners for positive customer experience.