Job Order Detail

Description

MARKETER  DOOBIE SNACKS
Hybrid  Regina, SK  3 to 5 yrs  FT/Contract  Manages designer + team

Doobie Snacks is a locally owned, Indigenous-owned and operated, Health Canada licensed cannabis producer based in Regina. We make terpene-infused pre-rolls, scaling fast across multiple SKUs with a sub-brand (Doobie Snacks  Nude) launching soon.

We're hiring a generalist Marketer to own brand, social, trade, and growth  and lead a small team as we scale. Player-coach role: shape strategy with the founders, then execute alongside the designer you'll manage. One day it's the social calendar, the next a trade show, the day after pulling sell-through data. If you want real ownership over a growing cannabis brand, this is that job.

WHAT YOU'LL DO
Own brand voice and creative direction across all touchpoints
Run the social calendar for @doobiesnacksweed (IG, TikTok)
Lead the Doobie Snacks  Nude sub-brand launch
Build trade marketing programs to drive sell-through at provincial retailers
Develop budtender education + run trade shows (ICBC, Lift, etc.)
Pull insights from sales data and translate to action
Manage marketing budget and team

WHAT WE'RE LOOKING FOR
35 years marketing experience, ideally in CPG, cannabis, or alcohol
Track record across brand, trade, and growth  not just one lane
Experience with provincial cannabis retailers (OCS, AGLC, BC Cannabis, SLGA)
Data-fluent in Excel/Sheets
Managed at least one direct report
Comfortable with Health Canada marketing regs
Direct, low-ego  pushes back when it matters

WHAT YOU GET
Hybrid Regina-based, seat at the leadership table, and the chance to build a marketing function from the ground up.

Indigenous applicants are strongly encouraged to apply.

Send resume + a case study or two to [email]. Bonus points for naming your favourite terpene.