The Marketing Specialist Promotions supports the Marketing Managers in the execution of marketing plans and programs including advertising, promotions, sponsorships, events, entertainment, sales and tourism.
Primary Responsibilities: Support Directors and Mangers of Marketing in the execution of marketing plans and programs including segmentation, product development, packaging, pricing, branding, and advertising and promotions for slots and table games at Casino Regina and Moose Jaw. Assist with managing product and/ or promotional development and execution, including monitoring progress with planned milestones, taking corrective action in resolving issues, and determining and implementing adjustments as required. Assess effectiveness. Communicate with SGC departments to coordinate the execution of marketing programs, promotions, sponsorships and advertising. Collaborate with other departments and business units on promotional requests. Develop email and social communication for any promotions, offers and/or player development. Develop for approval promotional recommendations and post analysis of marketing promotions, sponsorships and events. Support advertising activities by reviewing draft layouts. Support research and analysis by analyzing CRM data for monthly and weekly reports.