The Communications Consultant Stewardship & Activations is responsible for developing and executing strategic communications that support Tourism Reginas destination development and marketing goals. This role leads integrated campaigns that promote tourism initiatives, enhance visitor experiences, and increase Reginas visibility as a destination.
Working collaboratively with internal teams, partners, and stakeholders, the Consultant ensures consistent, coordinated messaging. The position also supports emerging initiatives such as digital visitor services, partner programs, and experiential activations, while maintaining alignment with corporate branding and strategic priorities.
A post-secondary degree in Communications, Marketing, Public Relations, or a related field, combined with three to five years of experience in communications or marketing, is required, with tourism or destination marketing experience considered an asset; equivalent education and experience may also be considered. The role requires strong knowledge of communications and marketing principles, including digital and experiential approaches, along with the ability to develop and evaluate strategic plans, create compelling content, and manage digital channels such as websites, social media, and email platforms. Candidates must demonstrate strong analytical, organizational, and project management skills, build effective relationships with diverse stakeholders, and work independently as well as collaboratively, while maintaining flexibility to support events, work varied hours, travel within the city, and possess a valid Class 5 drivers licence with access to a reliable vehicle.