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Description

As a Product Marketing Manager, you take new products to market, continuously promote existing products and develop synergies between the offerings within your suite. You will become a subject matter expert in your domain, a resource for the rest of the company to glean insights on strategy and market positioning.

You work closely with internal departments to intimately understand the market opportunity for your products. While you craft the positioning, materials and programyou work collaboratively with Demand to assign forecasts and continually measure.

Through research and insight, youre able to identify a market opportunity and capitalize on itfrom the innovations around WiFi marketing to projected SMB SEO spend, how do we get 10% of the estimated $6B? This position focuses heavily on identifying and exploiting market opportunities..

Responsibilities
Understand our customers: Understand and document our buyers process, including where they get information, and the who, what, when, and why behind the decisions they makethen drive changes to our current processes
Competitive landscape: Be the expert on our competition and how they position themselves today and for the future
Go to market: Develop a plan for the products you support including key activities and budgets to support the retention and acquisition of customers
Launch coordination: Plan the launch of new products, release schedules, and manage any cross-functional implementation
Develop product launch packages that include product messaging, value proposition, objection handling, competitive analysis, and more
Drive adoption: Develop and manage marketing programs that drive demand and adoption for your products
Distribution and demand: Support our sales channels; train them on the problems we solve for our users; develop internal tools and external collateral and teach them how and when to use it