Job Order Detail

Description

We are seeking a Managing Editor to drive Vendastas inbound marketing efforts and lead generation through creative content creation in various digital marketing channels, such as: corporate newsletters, email campaigns, blog posts, and more. This person will be heavily relied on as an essential part of Vendastas content strategy, so quick & quality writing capabilities are a must!

Responsibilities
Responsible for developing strategy and content to drive 1st and 2nd order revenue over a multitude of marketing programs: organic, value-based pricing, enterprise, advertising and future marketing programs
Own the strategic vision and growth of Vendastas blog with an end goal of turning it into a viable 1st and 2nd order revenue program
Coordinate, assign, advise, and edit supplementary content including studies, case studies, emails, and other collateral as required
Assess blog performance, and identify new optimizations and growth opportunitiesgoals and KPIs will be measured by traffic, MQLs, PQLs, and ultimately, 1st order revenue
Collaborate with product marketing, development, and sales to create content strategies that drive revenue
Provide counsel to drive steady growth in all marketing initiatives
Keep ongoing collaboration with the content team and internal marketing teams to generate new ideas, topics, and strategies and work with various members of the company to execute on data-driven content
Spark and develop relationships within the digital marketing and SaaS industry to support and promote Vendastas various content

Qualifications
2+ years experience in digital content creation
2+ years experience in digital marketing
Degree in Business, Journalism, or English considered a strong asset
Working knowledge of SEO
Growth hacker mentality; ability to see & do things differently
Proven ability to create quality, long, and short-form content in an efficient manner
Effective time management skills and ability to work in an agile environment