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A Digital Ads Strategist is responsible for monitoring the digital advertising teams campaign order pipeline and coordinating the campaign creation process from start to finish. The role involves cross-functional work with graphic designers, web designers, client-facing communication, and a high level of team communication.
Responsibilities
Monitor campaign orders from Vendastas marketplace.
Own the fulfillment pipeline and ensure that orders are processed smoothly, quickly, and with good execution.
Delegate tasks to various teams and team members to achieve campaign launch.
Troubleshoot problems with advertising technology.
Ensure data integrity in the campaign tracking pipeline.
Communicate with Partners and Advertisers.
KPIs
Campaign throughput how many campaigns launched per week.
Pipeline data integrity.
Campaign renewals