Job Order Detail

Description

Local businesses need marketing solutions that can help them compete with the big guys. At Vendasta, we build a platform to help them do just thatand we provide it to agencies and media companies all over the world who are helping local businesses directly. Its a big mission, and we were recently recognized as one of the 50 fastest-growing companies in Canada, as well as one of the top 500 fastest-growing tech companies in North America.

We are looking for an Account-Based Marketing Specialist to define and execute our ABM strategy and bring our solutions to enterprise clients both at home and abroad. As part of the demand generation team, you will work closely with product marketing, sales, and sales enablement to translate our messaging into effective ABM campaigns at scale.

Responsibilities
Your mission is to create ABM campaigns that drive qualified, high-quality conversations with enterprise prospects and generate significant opportunities. To achieve that, you will:
Create, execute, and measure ABM campaigns employing rigorous A/B testing
Own the development and delivery of compelling campaigns by mastering our messaging and working closely with sales to tailor it to key accounts
Define, track, and analyze KPIs to assess campaign effectiveness and optimize content

Skills & Qualifications
2+ years of experience in account-based marketing
Excellent business writing skills
Intellectual horsepower and an appetite for tackling ambiguous, challenging problems
Passion for creating high-quality, engaging email campaigns
Experience owning and optimizing marketing automation tools
Familiarity with the local marketing landscape is a plus