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The Senior Marketing Manager is responsible for the development and delivery of brand-aligned marketing strategies that support the Banks overall marketing communications strategy and business goals. It recommends and executes activities that promote, enhance and protect the Banks brand and reputation, and drive revenue. It collaborates with business development and business line leaders that are responsible for developing and managing client relationships.
The role develops and oversees delivery of comprehensive marketing plans to guide internal and external communications and corporate messaging; ensures consistency in representing the corporate brand across all marketing channels; and cultivates and maintains meaningful relationships with key stakeholders. It develops/manages online campaigns, corporate print and digital communications including marketing collateral, website content, digital ads and social media content. It will monitor external trends, and conduct and leverage research, data and analytics to inform marketing strategies. It will develop and implement marketing activities, and astute market positioning and client segmentation strategies that support business growth. It will assist in the development and implementation of a strategy to advance brand identity, broaden awareness of available solutions, and increase the visibility of available programs. It will create awareness and support for Concentra, its brand and value proposition by understanding the Banks strategic direction, provide support to the stakeholder engagement strategy, and own and implement the corporate brand, advertising and digital strategies.
The successful candidate will have an undergraduate degree or diploma in Marketing, or an equivalent combination of experience and formal education, and at least five years of experience at a senior strategic level in Marketing.
Advertising and Marketing Consultant Specific Skills
- Advise clients on advertising or sales promotion strategies
- Assess characteristics of products or services to be promoted
- Evaluate and advise on the advertising needs
- Develop and implement advertising campaigns appropriate for a variety of media
Work Conditions and Physical Capabilities
- Fast-paced environment
- Work under pressure
- Tight deadlines
- Attention to detail
Security and Safety
- Bondable
- Criminal record check (abstract)
- Credit check
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