Job Order Detail

Description

We are seeking an Account-Based Marketer to join the Vendasta team! The ABM will be responsible for developing creative marketing campaigns for our New Enterprise division.

Responsibilities
Carry out strategic Account-Based Marketing (ABM) campaigns to reach respective new enterprise goals (1st order, 2nd order)
Work with CRO, BDRs, and SDRs to select target accounts and develop ABM campaigns to drive sales and adoption
Create video and call scripts, email copy, cover letter copy and any other collateral needed for campaigns
Conduct company research and select top prospects to target
Launch, track, followup with prospects, communicate with the New Enterprise team, and report results
Conduct ABM research to develop effective new strategies, tactics and messaging to test
Leverage social media, email marketing, paid advertising and traditional marketing channels
Develop lists of potential enterprise targets across multiple segments
Find decision-makers to target within each company
Develop email campaigns to drive engagement, conversion, and communication with target audience
Specifically develop persona-specific email drip and nurture campaigns for broader enterprise leads as well as  pre- and post-ABM campaigns

Skills & Qualifications
Marketing degree/diploma or equivalent experience
2+ years proven experience in:
-Copy editing for web pages, scripts, cover letters, social ads and other collateral
-Video editing and design
-Image, web page and doc design
-Deep investigative research into companies for campaign use