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Description

Sales and Marketing Role

In strategic planning you are comfortable making data-driven decisions and building excellence upon balancing best practices, market research and industry trends.

You thrive on leading, coaching and mentoring a team of sales and marketing professionals to achieve outstanding results in a caring and collaborative workplace culture.

You add value to ongoing initiatives and communications between cross-functional teams.  

You build agility within your team to embrace changes that give the company a strategic advantage.

You believe in progress not perfection and continuously improve the customer journey and sales process.

You set goals to optimize sales cycles and conversion metrics by identifying opportunities or gaps within the customer journey that may be improved by materials, demos, and/or training.  

You create clear line of sight into forecasting and analysis of the sales pipeline, revenue, and sales cycle for company stakeholders.

You ensure profitability in lead qualification, customer acquisition, lifetime value, deal size, client expansion etc.

Working with your marketing team you ensure successful implementation and measurement of all marketing objectives including branding, lead generation, market research, industry trends, digital marketing, events, public relations, and social media presence.  

Identifies market opportunities by identifying consumer requirements; defining the market, forecasting projected business and establishing targeted market share.  

Review weekly and monthly data and sales forecasts to analyze current/potential market and sales trends.